Why I Told My Employees #WhatKeepsMeUp

 

In last month’s agency meeting, one leader challenged the team to become stronger business partners with our clients. To do this, she said, you need to know what keeps them up at night. To truly solve clients’ business problems, we need to have a deep understanding of what’s on the line. Everyone has something that keeps us up at least some of the time. Asking this question can help differentiate “sticky” strategies from the weak.

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America's Primetime for America's Pastime

I love the Chicago Cubs.  I love Country Music. You can imagine my dilemma last Wednesday night.  OK, maybe not.  I mean, where’s the real dilemma when you’re talking about 108 years?  I even thought very seriously about playing hooky from work and driving to Chicago just to be outside Wrigley in case they won. 

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5 Skills Digital Marketers Need That Clients Want

Staying relevant in the marketing communications space is increasingly difficult with digital marketing, social media and an uber competitive market. Transformation is a constant theme with the latest technology updates, new ad platforms and the evolution of audience consumption habits. Consider these five skills when looking for a digital marketing agency.

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Only OneProblem with the #OneBuffalo Brand Experience

A story of brand forgiveness

Let's face it. I'm hooked. I've drunk the Kool-Aid. Since opening our second office a year ago and commuting from Rochester to the Queen City, I've fallen in love with Buffalo. I do my best to explain to friends and family the energy I feel just driving into town, the great restaurants, breweries and entertainment, the boutique shops, the people I've met, its all-around passion for sports, the urban redevelopment on seemingly every corner.

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Marketing & Selling to Match the New Buyer's Journey

Old-school marketing and selling dramatized in the form of Don Draper showed that the key to customer acquisition was to prey on their rudimentary desires, their need to fit in, and banking on their lack of education about your product.

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Three Myths about Marketing to Millennials

In today’s world, millennials are considered incredible multitaskers, technologically savvy and are known by many as the “Digital Natives.” Since the Millennial Generation was the first to grow up with technology at their fingertips, it is often forgotten that they are logical consumers with specific demands.

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The Unique Challenges of Crisis Communications at a College

All organizations face potential crises. Whether it’s poor customer service, manufacturer defects or product tampering, we’ve all seen the headlines. However, the challenges that exist in a collegiate environment are exceptional, because these customers aren’t just buying a product or a service —they’re buying a life.

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Five Stressful, but Totally Avoidable, Issues Event Planners Face

 


“What can go wrong will go wrong.”  As an event planner, Murphy’s Law is no joke, so being prepared 
for the unexpected is critical. This list will help thwart off some of the most commonly neglected and often biggest issues that pop during an event. FiveIssuesEventPlanners-317578-edited.jpg 

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