According to the Interactive Advertising Bureau (IAB), 45% of the share of digital ad growth between 2015 & 2016 belonged to Facebook. So it goes without saying - using Facebook as part of your overall marketing strategy is a no-brainer. And as I’ve learned, Facebook is increasingly set up to cater to the paid ads and less likely to give your organic content its ten minutes of fame, so utilizing this powerful ad tool correctly is paramount. Here are the three most important steps, or questions to make sure you’ve answered, to creating a paid Facebook target audience:
It’s no surprise that millennials are not the wealthiest generation out there, but that doesn’t mean they don’t have dreams of grandeur. The explosion of social media platforms like Instagram has made the lavish lifestyles of the rich and famous more accessible than ever – and millennials are taking notice.
When a Connecticut-based franchisee wanted to further expand into Rochester it turned to Tipping Point Communications to drum up enthusiasm to welcome one of the fastest-growing operators of fitness centers in the country.
Meet Lindsey Matsuba, our senior media planner/buyer as part of the Tipping Point Employee Spotlight.
Consumer Credit Counseling Services of Buffalo (CCCS) came to Tipping Point…guardedly. They had worked with “ad agencies” before, and their experience was, well, underwhelming. So were their results. But on the advice of a colleague, their president asked two of their associates to attend one of Tipping Point’s free “Advanced Marketing Mechanics” seminars.
Wait for the laughter when mixing the words “senior living” and “digital” in the same sentence. Technology avoidance commonly comes with old age, but when it comes to choosing a senior-living community, the adult children (primarily daughters) are making decisions for their parents. A recent study by Care.com found adult children of prospective residents were involved in their parents’ transition into senior living 73% of the time. The move to a more digitally-focused, targeted marketing plan will allow senior living facilities the put their message in front of the decision-maker/influencer.
How does an organization make it into the consideration set when a consumer is searching for a financial institution? Is it location-based? Does a younger shopper look at the institution their parents use? Are there account features and benefits that are compared side-by-side? Once we’ve cracked what puts you in a consideration set – how do you communicate these benefits to inquiring minds?
Not all marketing strategies or tactics are created equal, and we hope this isn't the first time you're hearing that. Consider the inherent differences between B2B, B2C, industries, geographies, available budgets, average time to close a customer, and the list goes on. Our team that specializes in entertainment and tourism marketing has put together the must-have sections of your entertainment marketing plan.