The Best Marketing Moments of 2016

2016 had its ups and downs, as with any year gone by. ‘Tis the season to recap the highlights: best sports plays, celeb breakups, food trends, social media blunders, top tech companies to watch, and all the other defining moments that made 2016 so very…interesting. We could go on all day about the best of 2016, but the four below really took the cake. 

Read More

What the Buffalo Bills Can Teach Us About SEO

As the Super Bowl draws near, and those of us whose playoff dreams have been dashed watch the last games of the season, one question has crossed all our minds: What for?

That’s the question NFL reporter Tim Graham asked himself when writing his recap of this past Sunday’s Bills v. Browns game. Like so many of us Bills fans, Graham, who has covered the NFL for The Buffalo News, ESPN, and the Palm Beach Post since 2007, has just had enough.

Read More

Why I Told My Employees #WhatKeepsMeUp

 

In last month’s agency meeting, one leader challenged the team to become stronger business partners with our clients. To do this, she said, you need to know what keeps them up at night. To truly solve clients’ business problems, we need to have a deep understanding of what’s on the line. Everyone has something that keeps us up at least some of the time. Asking this question can help differentiate “sticky” strategies from the weak.

Read More

America's Primetime for America's Pastime

I love the Chicago Cubs.  I love Country Music. You can imagine my dilemma last Wednesday night.  OK, maybe not.  I mean, where’s the real dilemma when you’re talking about 108 years?  I even thought very seriously about playing hooky from work and driving to Chicago just to be outside Wrigley in case they won. 

Read More

5 Skills Digital Marketers Need That Clients Want

Staying relevant in the marketing communications space is increasingly difficult with digital marketing, social media and an uber competitive market. Transformation is a constant theme with the latest technology updates, new ad platforms and the evolution of audience consumption habits. Consider these five skills when looking for a digital marketing agency.

Read More

Only OneProblem with the #OneBuffalo Brand Experience

A story of brand forgiveness

Let's face it. I'm hooked. I've drunk the Kool-Aid. Since opening our second office a year ago and commuting from Rochester to the Queen City, I've fallen in love with Buffalo. I do my best to explain to friends and family the energy I feel just driving into town, the great restaurants, breweries and entertainment, the boutique shops, the people I've met, its all-around passion for sports, the urban redevelopment on seemingly every corner.

Read More

Marketing & Selling to Match the New Buyer's Journey

Old-school marketing and selling dramatized in the form of Don Draper showed that the key to customer acquisition was to prey on their rudimentary desires, their need to fit in, and banking on their lack of education about your product.

Read More

Three Myths about Marketing to Millennials

In today’s world, millennials are considered incredible multitaskers, technologically savvy and are known by many as the “Digital Natives.” Since the Millennial Generation was the first to grow up with technology at their fingertips, it is often forgotten that they are logical consumers with specific demands.

Read More