Old-school marketing and selling dramatized in the form of Don Draper showed that the key to customer acquisition was to prey on their rudimentary desires, their need to fit in, and banking on their lack of education about your product.
In today’s world, millennials are considered incredible multitaskers, technologically savvy and are known by many as the “Digital Natives.” Since the Millennial Generation was the first to grow up with technology at their fingertips, it is often forgotten that they are logical consumers with specific demands.
All organizations face potential crises. Whether it’s poor customer service, manufacturer defects or product tampering, we’ve all seen the headlines. However, the challenges that exist in a collegiate environment are exceptional, because these customers aren’t just buying a product or a service —they’re buying a life.
“What can go wrong will go wrong.” As an event planner, Murphy’s Law is no joke, so being prepared
for the unexpected is critical. This list will help thwart off some of the most commonly neglected and often biggest issues that pop during an event.
Many times organizations will choose spokespeople based on their subject matter expertise. But being an expert in your field doesn’t always translate to delivering great media interviews. Even a seasoned spokesperson can quickly tank an interview if you haven’t appropriately prepared for it.
Anything worth doing is worth doing right, and that includes analyzing the data that will tell you what you’re not doing right. It’s not enough just to gather data from your social media platforms, the data needs to be actionable and affect your social strategy.
“A great band is more than just some people working together.
It's like a highly specialized army unit, or a winning sports team. A unique combination of elements that becomes stronger together than apart.”
-- Steven Van Zandt
These are all comments and complaints that I hear from business owners and potential clients every day. Truthfully, I can’t blame them. I try to put myself in their shoes and quickly realize that if I was taking money out from my bottom line and getting nothing, or less than optimal results, I would be frustrated as well. The real question is, why aren’ttheir marketing dollars producing better results?