Brian Beiner

Brian Beiner brings over 10 years of experience in market research, media strategy and the media buying process to the Tipping Point team. As media buyer, Brian builds buys for TV, radio, print and out-of-home from start to finish, informed by our client’s goals and media strategy.

Recent Posts

3 Steps to Targeting Facebook Audiences

According to the Interactive Advertising Bureau (IAB), 45% of the share of digital ad growth between 2015 & 2016 belonged to Facebook.  So it goes without saying - using Facebook as part of your overall marketing strategy is a no-brainer.  And as I’ve learned, Facebook is increasingly set up to cater to the paid ads and less likely to give your organic content its ten minutes of fame, so utilizing this powerful ad tool correctly is paramount.  Here are the three most important steps, or questions to make sure you’ve answered, to creating a paid Facebook target audience:

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