Emily Bliss

Emily works on the PR team as a public relations specialist and content marketing strategist.
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Recent Posts

The Best Marketing Moments of 2016

2016 had its ups and downs, as with any year gone by. ‘Tis the season to recap the highlights: best sports plays, celeb breakups, food trends, social media blunders, top tech companies to watch, and all the other defining moments that made 2016 so very…interesting. We could go on all day about the best of 2016, but the four below really took the cake. 

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Marketing & Selling to Match the New Buyer's Journey

Old-school marketing and selling dramatized in the form of Don Draper showed that the key to customer acquisition was to prey on their rudimentary desires, their need to fit in, and banking on their lack of education about your product.

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Social Media Metrics That Your Boss Cares About

Anything worth doing is worth doing right, and that includes analyzing the data that will tell you what you’re not doing right. It’s not enough just to gather data from your social media platforms, the data needs to be actionable and affect your social strategy.

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3 Ways to Improve your Pitch with the Rise of Pageview Journalism

Public relations pros already know that they need to work harder than ever before to get their pitches and stories covered. Today, there are fewer reporters at papers and magazines and these reporters are covering even more beats – adding to their already hectic workload.

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4 Things to Know Before you Shop on Cyber Monday

Fortune predicts that Cyber Monday sales could reach their peak this year, even as much as increasing by 12% over last year. With that in mind, here are four things you need to know before you shop online this Cyber Monday.

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Why We Love Online Reviews

88% of customers trust online reviews as much as personal recommendations, according to Search Engine Land. Businesses also hold high value in online reviews and believe they play an important role in influencing consumer decision making and have an impact on ROI. So it’s no surprise that both businesses and consumers place a high value on online reviews.

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Tipping Point Expands into Buffalo!

Big things are happening at Tipping Point Communications! We’ve been in business for 10 years, a little over a year ago we moved into a new office space, and we just opened an office in Buffalo!

With steady growth, more than a dozen current clients (and growing) in the Buffalo area, opening up a Buffalo office was a natural next step. Our new office is in the Buffalo Niagara Medical Campus’ Innovation Center – an incubator where imaginative businesses take flight.

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3 Things to Know About the FTC’s Updated Social Media Disclosure Guidelines

Recently, the Federal Trade Commission (FTC) made updates to its FAQ page for endorsement regulations for the first time in five years. We recap the three most important things you need to know about the update and what it means for social media marketing and your brand.

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