Our lives are impacted by Google every day – in ways we may not even be aware of. It’s no mystery that when you’re having a heated debate with a friend over which team won the Super Bowl in 1996 (Dallas), or you want to know what song was number one in the U.S. on the day you were born, (“Love Child” – Diana Ross & the Supremes), you Google it. What you may not realize is that when you check your Gmail on your Chromebook and see that your friend sent you a link to a Zagat review of a great restaurant you need to check out, you’ve just used three Google products. If you use your smartphone with the Android operating system to get directions to that restaurant on Google Maps, you’ve just used two more without really thinking about it. With 70 percent of the search market shares, over one billion users worldwide, and gross revenue of over $30 billion per year, Google is a power-player in the digital arena and is reaching your potential customers in one way or another.
Research shows that more than 50 percent of U.S. offline retail sales will be influenced by digital media come 2017, so it’s more important than ever for businesses to build a solid online marketing strategy. As a Google Partner Agency, Tipping Point works closely with Google to stay up-to-date on product advances and research. We have access to expert advice and agency peers, as well as the essential toolkit for marketing your business online and increasing sales.
The digital media ecosystem is ever-changing and can be challenging to navigate. To stay ahead of the curve and provide some of the benefits of our relationship with Google to our clients, Tipping Point held Western NY’s first Google Digital Breakfast with a team of strategists from Google, who explained how to effectively use the Google ad platforms and discussed the benefits of working with an agency to develop and execute effective online marketing campaigns.
Attendees learned some of the advantages of advertising with Google AdWords:
- Targeting: Reach the perfect audience
- Creative: Use multiple formats to tell your brand’s story
- Control: Real-time access to your ad campaigns
- Measurement: Receive real-time reports capturing user feedback
Being a partner agency requires us to meet Google’s standards and follow best practices when using their advertising platforms. We have to go through training to become AdWords Certified and maintain a high customer care score. This allows Tipping Point to provide efficient new advertising campaigns for your business.
The Google Digital Breakfast is just one example of the many ways Tipping Point Communications is committed to sharing our expertise and resources with you. We value partnerships with innovators like Google that enable us to be a better partner for you - ultimately delivering the results you’re looking for.