Kicking Nerves to the Curb: An Intern Perspective

Taylor Sheehan, a student at Syracuse University, wrote this blog post about her summer intern experience at Tipping Point Communications.

Read More

Getting Back to Basics at Content Marketing World 2017

It's about being overwhelmed. Marketers are overwhelmed, especially the storytellers and the digital mavens that can't miss the next big thing.  But as I soak up the content marketing knowledge at #CMWorld, I learned that there's another constituent that's also overwhelmed - our customers. How did we take it too far – and how do we get back to basics?  

Read More

We're Moving up the Charts in the Buffalo-Niagara Area

It’s hard to think that our Buffalo-based headquarters opened just two years ago, but in that time we’ve added staff and moved up Buffalo Business First annual rankings of the largest advertising/marketing communications agencies.

Read More

Tipping Point, partners focus on Buffalo region

Maybe it has something to do with the start of the NFL and NHL seasons, but the Buffalo-Niagara Falls region has been on our minds a lot recently.

Read More

Tipping Point Spotlight: Sara Serafin

Job title? Communications Supervisor.

Can you tell us a little about your job? Born and raised in Buffalo, I wanted to find a job where I could help local businesses succeed and that is exactly what we are doing at Tipping Point. My day-to-day is always exciting because I never truly know what I will be working on. Pitching stories to media, planning social media posts, writing a media plan, creating an event or developing the next best idea for clients. The sky is the limit in how we help.

Read More

3 Web Trends in the Healthcare Industry

As your team plans for 2018, is your website aligned with your goals as a healthcare organization? We have three web trends in the healthcare industry that you should be aware of when it relates to patient experience, content, patient feedback and technical capabilities. 

Read More

3 Steps to Targeting Facebook Audiences

According to the Interactive Advertising Bureau (IAB), 45% of the share of digital ad growth between 2015 & 2016 belonged to Facebook.  So it goes without saying - using Facebook as part of your overall marketing strategy is a no-brainer.  And as I’ve learned, Facebook is increasingly set up to cater to the paid ads and less likely to give your organic content its ten minutes of fame, so utilizing this powerful ad tool correctly is paramount.  Here are the three most important steps, or questions to make sure you’ve answered, to creating a paid Facebook target audience:

Read More

Navigating the Millennial Landscape: Investments and Wealth Management

It’s no surprise that millennials are not the wealthiest generation out there, but that doesn’t mean they don’t have dreams of grandeur. The explosion of social media platforms like Instagram has made the lavish lifestyles of the rich and famous more accessible than ever – and millennials are taking notice. 

Read More