Now that most of us have our feet under us (a month later), we can finally decompress from 2016 and begin to digest what’s in store for 2017. The ever-changing social media landscape is in constant competition, and therefore, has a lot in store for this year.
Facebook works to optimize your News Feed by featuring content that’s relevant and what you want to see. The most recent change to Facebook’s algorithm will help to do just this.
Now, the algorithm is taking into consideration how long you actually spend looking at a post. This will help to determine what’s most meaningful to you and what will show up higher in your News Feed.
Facebook is changing. Again.
And so the backlash begins. Again.
In case you missed the big announcement, beginning in January Facebook will be changing the algorithm it currently uses to determine how brand posts will be displayed in News Feeds.