Shock & Awe. Plot Twist. Wassup?! The #ROI on #SuperBowl Ads

It’s no longer enough to create a laughable moment between tackles and touchdowns. Instead, Super Bowl advertisers have come to compete in a championship game of their own, vying for a shot to be this year’s AdLand MVP. But which ads are the most effective? And what elements must they have to get results?  

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The Best Marketing Moments of 2016

2016 had its ups and downs, as with any year gone by. ‘Tis the season to recap the highlights: best sports plays, celeb breakups, food trends, social media blunders, top tech companies to watch, and all the other defining moments that made 2016 so very…interesting. We could go on all day about the best of 2016, but the four below really took the cake. 

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What the Buffalo Bills Can Teach Us About SEO

As the Super Bowl draws near, and those of us whose playoff dreams have been dashed watch the last games of the season, one question has crossed all our minds: What for?

That’s the question NFL reporter Tim Graham asked himself when writing his recap of this past Sunday’s Bills v. Browns game. Like so many of us Bills fans, Graham, who has covered the NFL for The Buffalo News, ESPN, and the Palm Beach Post since 2007, has just had enough.

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5 Skills Digital Marketers Need That Clients Want

Staying relevant in the marketing communications space is increasingly difficult with digital marketing, social media and an uber competitive market. Transformation is a constant theme with the latest technology updates, new ad platforms and the evolution of audience consumption habits. Consider these five skills when looking for a digital marketing agency.

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How to Adapt to Changes in the Digital Landscape

Change is hard. It can be daunting, frustrating and complicated. It seems that change happens at an alarming rate these days, especially in terms of the digital landscape. Lead by giants of Facebook, Amazon, Apple and Google, digital platforms and products are evolving at rapid rates.  No sooner do we buy a new smartphone is the next great iteration being released. 

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4 Ways Marketing is a lot Like Jazz

The Xerox Rochester International Jazz Festival was in town last week and has truly blossomed into an incredible event. The program is thoughtfully planned, thoroughly executed, and packed with amazing talent. I remember going to the first Jazz Fest and wondering if it would live to see another year or fall along the wayside like other local music festivals. Over 200,000 people were expected to attend the Jazz Festival this year, a far cry from the few thousand who attended that first year.

Looking back on this year’s Jazz Fest, we breakdown four ways marketing is a lot like jazz.

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The History of Online Banner Advertising

Digital banner ads are everywhere on the Web but where exactly did they come from? Like other inventions, banner ads evolved into what they are today. Let's take a quick look at the history and evolution of online marketing by telling the story of the banner advertisement.

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Sharing the Benefits of a Powerful Partnership with Google

Our lives are impacted by Google every day – in ways we may not even be aware of. It’s no mystery that when you’re having a heated debate with a friend over which team won the Super Bowl in 1996 (Dallas), or you want to know what song was number one in the U.S. on the day you were born, (“Love Child” – Diana Ross & the Supremes), you Google it. What you may not realize is that when you check your Gmail on your Chromebook and see that your friend sent you a link to a Zagat review of a great restaurant you need to check out, you’ve just used three Google products. If you use your smartphone with the Android operating system to get directions to that restaurant on Google Maps, you’ve just used two more without really thinking about it. With 70 percent of the search market shares, over one billion users worldwide, and gross revenue of over $30 billion per year, Google is a power-player in the digital arena and is reaching your potential customers in one way or another.

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