It’s no longer enough to create a laughable moment between tackles and touchdowns. Instead, Super Bowl advertisers have come to compete in a championship game of their own, vying for a shot to be this year’s AdLand MVP. But which ads are the most effective? And what elements must they have to get results?
Old-school marketing and selling dramatized in the form of Don Draper showed that the key to customer acquisition was to prey on their rudimentary desires, their need to fit in, and banking on their lack of education about your product.
In today’s world, millennials are considered incredible multitaskers, technologically savvy and are known by many as the “Digital Natives.” Since the Millennial Generation was the first to grow up with technology at their fingertips, it is often forgotten that they are logical consumers with specific demands.