Social Trends That Will Come Alive in 2017

Now that most of us have our feet under us (a month later), we can finally decompress from 2016 and begin to digest what’s in store for 2017. The ever-changing social media landscape is in constant competition, and therefore, has a lot in store for this year.

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Social Media Metrics That Your Boss Cares About

Anything worth doing is worth doing right, and that includes analyzing the data that will tell you what you’re not doing right. It’s not enough just to gather data from your social media platforms, the data needs to be actionable and affect your social strategy.

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Look is the New Like

Facebook works to optimize your News Feed by featuring content that’s relevant and what you want to see. The most recent change to Facebook’s algorithm will help to do just this.

Now, the algorithm is taking into consideration how long you actually spend looking at a post. This will help to determine what’s most meaningful to you and what will show up higher in your News Feed.

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Rethink Your Social Media Marketing Strategy

Facebook is changing. Again.

And so the backlash begins. Again.

In case you missed the big announcement, beginning in January Facebook will be changing the algorithm it currently uses to determine how brand posts will be displayed in News Feeds.

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A Medal-Worthy Perspective on Buying the Olympics

Which Olympic events will you be watching? If you’re anything like the Poe household, it may be the opening ceremony, figure skating, the luge and perhaps some hockey thrown in. You see, I’ve always wanted to be able to complete a triple-triple jump combination but those days are long gone. My husband took a ride on the luge track in Lake Placid a few years ago and became obsessed with the sport. I would argue that the time has passed for him as well but I might get an argument there. Everybody has their own reasons for choosing what they watch. In our house, I can predict a gradual wane in interest. We'll likely watch the closing ceremonies with much less gusto than the opening ceremonies.

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