Shock & Awe. Plot Twist. Wassup?! The #ROI on #SuperBowl Ads

It’s no longer enough to create a laughable moment between tackles and touchdowns. Instead, Super Bowl advertisers have come to compete in a championship game of their own, vying for a shot to be this year’s AdLand MVP. But which ads are the most effective? And what elements must they have to get results?  

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When Big Snow Messes With Your Media Buy

During the week of November 17, 2014, areas immediately south of Buffalo, N.Y. received upwards of eight feet of lake-effect snow, which is what the area typically sees in an entire winter season. This prompted local TV affiliates’ news departments to provide wall-to-wall weather-related news coverage for a good portion of the week. For the people of snowed-in Buffalo Southtowns, the stations provided a valuable service, providing around-the-clock emergency storm-related information.

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A Medal-Worthy Perspective on Buying the Olympics

Which Olympic events will you be watching? If you’re anything like the Poe household, it may be the opening ceremony, figure skating, the luge and perhaps some hockey thrown in. You see, I’ve always wanted to be able to complete a triple-triple jump combination but those days are long gone. My husband took a ride on the luge track in Lake Placid a few years ago and became obsessed with the sport. I would argue that the time has passed for him as well but I might get an argument there. Everybody has their own reasons for choosing what they watch. In our house, I can predict a gradual wane in interest. We'll likely watch the closing ceremonies with much less gusto than the opening ceremonies.

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