Who are the people you’re trying to reach? Why are you trying to reach them? How will you reach them? What do you want them to do once you reach them? These are important questions that every marketer should ask themselves before distributing a message. We’re discussing why understanding your audience is critical to campaign success.

Much of the work needed to create a successful social media campaign for The Education Trust – New York’s school workforce diversity project had been completed before the first post ever went live.

The statewide nonprofit, a regional off-shoot of a group backed by The Gates Foundation and started by former U.S. Secretary of Education John King, had pulled together a pretty big reveal on public schools across New York State.

What’s the recipe for addictive video content? Well, sometimes the ingredients are complex, and sometimes they’re simple, but they’re usually displayed right on the screen with a little jingle as the BuzzFeed Tasty team is whipping up not only decadence, but their next viral video. The new-media digital publisher has blazed new trails and it’s paying off, literally. Nearly half of BuzzFeed’s revenue comes from Tasty videos.

Picture it. The Poe Family dinner table.  Any night of the week.  7:10PM.  There’s chatter about how days have gone, who is feeding what to the dog, how much homework there is to do and usually a bed time negotiation.  Pat Sajak is just finishing up the first round of Wheel of Fortune and is heading into a new toss-up puzzle.  All at once, everyone stops what they’re talking about and someone exclaims, “here it is!”  The Poe Family has instantly turned into Kevin James from Hitch.

One of the most difficult questions to answer, for clients, and even marketers sometimes: how do we identify the correct target audience? The knee-jerk reaction to the question "who do you want to reach?" is often "everyone", but this is just not feasible. We've unpacked the steps that we take to identify a target audience in one of our primary verticals: senior living. Read on for the questions to ask yourself and your team about target audiences. 

“Contact your elected official.”

How many times have we heard that phrase since November 2016?  Have an issue with a social injustice? No problem, just contact your elected official.  Don’t like what’s happening in Washington, D.C.? Share your thoughts by emailing your elected official.Now, Facebook is making it easier to have your voice be heard.

Job title? Executive Assistant to the CEO and President

Why Tipping Point? Tipping Point Communication was a good fit for me because I have a deep passion for marketing and communications. In my role, I assist the CEO Michelle Ashby and President Barbara Pierce with scheduling, coordinating events, help with presentations and Human Resource-related projects.

It was the seventh day of a dream vacation to Italy, roughly 4,300 miles from Rochester, and I was still wearing borrowed clothes from my travel companion.

An evening gown, makeup kit, undergarments and other items neatly packed in my luggage were somehow lost by Delta Airlines. I was left to borrow many things from my petite-sized companion, even if the fit was a bit snug.