There are several ways businesses can use focus groups to gain valuable insights and solve problems, test new ideas, identify the needs of target customers and more.

Living in Western New York means shopping at Wegmans. If you’re like me, most of your shopping happens there. We may use other retail locations, but our collective hearts remain with the locally headquartered, best-place-to-work, family-owned supermarket.

Tipping Point Communications is excited to share that it received four awards at the Excalibur Awards held recently by the Buffalo Chapter of the Public Relations Society of America at The Tralf Music Hall in downtown Buffalo.

The public relations team at Tipping Point Communications is excited to have earned four awards for our work during the annual Prism Awards held by the Public Relations Society of America Rochester Chapter. Public relations professionals from across the area came together to celebrate their clients and each other at The Wintergarden by Monroe’s in downtown Rochester. It’s was a great time, in case you couldn’t tell by all the Twitter posts tagged with #rocPRisms.

“We are surrounded by data, but starved for insights.”

– Jay Baer, business strategist & author

Insights serve as the fuel for smart marketing campaigns, effective internal communications, and important product and organizational changes. Listening directly to your most important audiences is the best way to gain meaningful insights.

Who are the people you’re trying to reach? Why are you trying to reach them? How will you reach them? What do you want them to do once you reach them? These are important questions that every marketer should ask themselves before distributing a message. We’re discussing why understanding your audience is critical to campaign success.