Tipping Point Wins Public Relations PRism Awards

The public relations team at Tipping Point Communications is excited to have earned four awards for our work during the annual Prism Awards held by the Public Relations Society of America Rochester Chapter. Public relations professionals from across the area came together to celebrate their clients and each other at The Wintergarden by Monroe’s in downtown Rochester. It’s was a great time, in case you couldn’t tell by all the Twitter posts tagged with #rocPRisms.

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Get A Laser Focus Without the “Group” Thinking

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The Top 5 Reasons to Hold A Focus Group

“We are surrounded by data, but starved for insights.”

– Jay Baer, business strategist & author

Insights serve as the fuel for smart marketing campaigns, effective internal communications, and important product and organizational changes. Listening directly to your most important audiences is the best way to gain meaningful insights.

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Getting Started with Audience Targeting

Who are the people you’re trying to reach? Why are you trying to reach them? How will you reach them? What do you want them to do once you reach them? These are important questions that every marketer should ask themselves before distributing a message. We’re discussing why understanding your audience is critical to campaign success.

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Social Campaign Boosts Numbers in a Big Way for Nonprofit

Much of the work needed to create a successful social media campaign for The Education Trust – New York’s school workforce diversity project had been completed before the first post ever went live.

The statewide nonprofit, a regional off-shoot of a group backed by The Gates Foundation and started by former U.S. Secretary of Education John King, had pulled together a pretty big reveal on public schools across New York State.

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Your Recipe for Effective Video Content

What’s the recipe for addictive video content? Well, sometimes the ingredients are complex, and sometimes they’re simple, but they’re usually displayed right on the screen with a little jingle as the BuzzFeed Tasty team is whipping up not only decadence, but their next viral video. The new-media digital publisher has blazed new trails and it’s paying off, literally. Nearly half of BuzzFeed’s revenue comes from Tasty videos.


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Playing Favorites & Not Afraid to Admit it

Picture it. The Poe Family dinner table.  Any night of the week.  7:10PM.  There’s chatter about how days have gone, who is feeding what to the dog, how much homework there is to do and usually a bed time negotiation.  Pat Sajak is just finishing up the first round of Wheel of Fortune and is heading into a new toss-up puzzle.  All at once, everyone stops what they’re talking about and someone exclaims, “here it is!”  The Poe Family has instantly turned into Kevin James from Hitch.

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Identifying Your Audience: Skilled Nursing Homes

One of the most difficult questions to answer, for clients, and even marketers sometimes: how do we identify the correct target audience? The knee-jerk reaction to the question "who do you want to reach?" is often "everyone", but this is just not feasible. We've unpacked the steps that we take to identify a target audience in one of our primary verticals: senior living. Read on for the questions to ask yourself and your team about target audiences. 

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