Find Your Business Focus in Different Types of Groups

Instacart’s Research: Listen to Your Employees.

Breaking Records with Flamingos? You Heard Right.

Tipping Point Celebrates Buffalo PR Award Wins

Tipping Point Wins Public Relations PRism Awards

Get A Laser Focus Without the “Group” Thinking

The Top 5 Reasons to Hold A Focus Group

Getting Started with Audience Targeting

Social Campaign Boosts Numbers in a Big Way for Nonprofit

Your Recipe for Effective Video Content

Playing Favorites & Not Afraid to Admit it

Identifying Your Audience: Skilled Nursing Homes

Facebook and Your Elected Officials

Tipping Point Spotlight: Tina Latimer

Long Flights, Missing Bags and Delta's Powerless Social Media

FCC Changes Poised to Reshape the Media Landscape

Tipping Point Named to Rochester's Top 100

Holiday Creep and the Effect on Brands

Kicking Nerves to the Curb: An Intern Perspective

Getting Back to Basics at Content Marketing World 2017

We're Moving up the Charts in the Buffalo-Niagara Area

Tipping Point, partners focus on Buffalo region

Tipping Point Spotlight: Sara Serafin

3 Web Trends in the Healthcare Industry

3 Steps to Targeting Facebook Audiences

Navigating the Millennial Landscape: Investments and Wealth Management

Tipping Point Rolls out the Welcome Mat for Planet Fitness, Joey Logano

Tipping Point Spotlight: Lindsey Matsuba

Digital ad campaign by Tipping Point helps counseling service dramatically increase online applications

What Digital Marketing Tactics are Right for Senior Living?

5 Reasons for a Financial Institution to Create a Content Strategy

Four Must-Have Sections in Your Entertainment Marketing Plan

Client Spotlight: Successful Spring for Buffalo & Erie County Naval & Military Park

A Brand New Pittsburgh: Branding A City

Pandora Radio Advertising in the Spotlight

Social Trends That Will Come Alive in 2017

Shock & Awe. Plot Twist. Wassup?! The #ROI on #SuperBowl Ads

The Best Marketing Moments of 2016

What the Buffalo Bills Can Teach Us About SEO

America's Primetime for America's Pastime

5 Skills Digital Marketers Need That Clients Want

Only OneProblem with the #OneBuffalo Brand Experience

Marketing & Selling to Match the New Buyer's Journey

Three Myths about Marketing to Millennials

The Unique Challenges of Crisis Communications at a College

Five Stressful, but Totally Avoidable, Issues Event Planners Face

5 Tips to Make Sure You're Ready for Your Next Interview

Social Media Metrics That Your Boss Cares About

#1 Thing you Need for a Good Crisis Communications Response.

How to Spend Smart with your Marketing Budget

3 Ways to Find Opportunity in Crisis

5 Things to Do First When the Sh*t Hits the Fan

3 Keys to Successful Public Affairs Campaigns

4 Signs Your Organization Needs to Invest in Qualitative Research

Five Tips to Hitting a Home-run Pitch

3 Ways to Improve your Pitch with the Rise of Pageview Journalism

What’s Different About PR in Higher Education?

3 Ways to Ruin a Great Media Opportunity

How to Adapt to Changes in the Digital Landscape

The Anatomy of a Digital Marketing Campaign

Goodbye Flash, Hello HTML5

"P" is for "Platinum", "R" is for Rule

Reputation Management: Crisis Communications

Overcoming Challenges with Library Referendum Campaigns

4 Things to Know Before you Shop on Cyber Monday

Why We Love Online Reviews

Tipping Point Expands into Buffalo!

When Radio Stations Change Formats

What iOS 9 and Content Blocking Will Mean for the Future of Online Advertising

3 Things to Know About the FTC’s Updated Social Media Disclosure Guidelines

4 Vital Health Care Marketing Trends

Satellite Campuses Surging in Higher Ed

Look is the New Like

4 Ways Marketing is a lot Like Jazz

The History of Online Banner Advertising

Sharing the Benefits of a Powerful Partnership with Google

Higher ed Pros Play and Learn in Rochester

News from the ESAAL Conference

Pixel Placement 101

Embracing the Confusing World of Digital Payments

When Big Snow Messes With Your Media Buy

Getting to the Heart of Content Marketing

Rethink Your Social Media Marketing Strategy

Party Fouls: Mistakes to Avoid with Elected Officials

Digital Ad Fraud: What is it and How it Affects You

Holding an Effective Press Conference

A Medal-Worthy Perspective on Buying the Olympics

Avoiding the Black Friday Effect: 3 Steps to Stress-Free Event Planning

The Marketers Guide to Big Data

What Marketers Need to Know: How Consumers Use Multiple Screens

Do You Know what the Goals and Objectives of Your Website Are?

Michelle Ashby on VP Voices Podcast

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