On October 24, 2017, the FCC voted 3-2 to eliminate the main studio rule, which has been in place for almost eight decades. This rule required local TV and radio broadcasters to maintain a physical studio location in their community, or primary local coverage area. The change is largely attributed to the continued rise of social media as a means of communication between news outlets and communities. But what could this mean long-term for news consumption?
Every year, it seems that “Holiday Creep” gets a little more pervasive. You know the creep, where we see Halloween in the stores right after (or even before) the back to school sales, and Christmas displays up before Halloween is even over. What’s the reason for holiday creep and what does it mean for brands?
According to the Interactive Advertising Bureau (IAB), 45% of the share of digital ad growth between 2015 & 2016 belonged to Facebook. So it goes without saying - using Facebook as part of your overall marketing strategy is a no-brainer. And as I’ve learned, Facebook is increasingly set up to cater to the paid ads and less likely to give your organic content its ten minutes of fame, so utilizing this powerful ad tool correctly is paramount. Here are the three most important steps, or questions to make sure you’ve answered, to creating a paid Facebook target audience: