One of the most difficult questions to answer, for clients, and even marketers sometimes: how do we identify the correct target audience? The knee-jerk reaction to the question "who do you want to reach?" is often "everyone", but this is just not feasible. We've unpacked the steps that we take to identify a target audience in one of our primary verticals: senior living. Read on for the questions to ask yourself and your team about target audiences.
“Contact your elected official.”
How many times have we heard that phrase since November 2016? Have an issue with a social injustice? No problem, just contact your elected official. Don’t like what’s happening in Washington, D.C.? Share your thoughts by emailing your elected official.Now, Facebook is making it easier to have your voice be heard.
Job title? Executive Assistant to the CEO and President
Why Tipping Point? Tipping Point Communication was a good fit for me because I have a deep passion for marketing and communications. In my role, I assist the CEO Michelle Ashby and President Barbara Pierce with scheduling, coordinating events, help with presentations and Human Resource-related projects.
It was the seventh day of a dream vacation to Italy, roughly 4,300 miles from Rochester, and I was still wearing borrowed clothes from my travel companion.
An evening gown, makeup kit, undergarments and other items neatly packed in my luggage were somehow lost by Delta Airlines. I was left to borrow many things from my petite-sized companion, even if the fit was a bit snug.
On October 24, 2017, the FCC voted 3-2 to eliminate the main studio rule, which has been in place for almost eight decades. This rule required local TV and radio broadcasters to maintain a physical studio location in their community, or primary local coverage area. The change is largely attributed to the continued rise of social media as a means of communication between news outlets and communities. But what could this mean long-term for news consumption?
Tipping Point Communications – a full service communications agency founded 12 years ago – has made the Greater Rochester Chamber of Commerce’s Top 100 list ranking companies for the largest amounts of growth over a three-year period. The agency landed at No. 34 on the list.
Every year, it seems that “Holiday Creep” gets a little more pervasive. You know the creep, where we see Halloween in the stores right after (or even before) the back to school sales, and Christmas displays up before Halloween is even over. What’s the reason for holiday creep and what does it mean for brands?