Facebook and Your Elected Officials

“Contact your elected official.”

How many times have we heard that phrase since November 2016?  Have an issue with a social injustice? No problem, just contact your elected official.  Don’t like what’s happening in Washington, D.C.? Share your thoughts by emailing your elected official.Now, Facebook is making it easier to have your voice be heard.

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Tipping Point Spotlight: Tina Latimer

Job title? Executive Assistant to the CEO and President

Why Tipping Point? Tipping Point Communication was a good fit for me because I have a deep passion for marketing and communications. In my role, I assist the CEO Michelle Ashby and President Barbara Pierce with scheduling, coordinating events, help with presentations and Human Resource-related projects.

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Long Flights, Missing Bags and Delta's Powerless Social Media

It was the seventh day of a dream vacation to Italy, roughly 4,300 miles from Rochester, and I was still wearing borrowed clothes from my travel companion.

An evening gown, makeup kit, undergarments and other items neatly packed in my luggage were somehow lost by Delta Airlines. I was left to borrow many things from my petite-sized companion, even if the fit was a bit snug.

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FCC Changes Poised to Reshape the Media Landscape

On October 24, 2017, the FCC voted 3-2 to eliminate the main studio rule, which has been in place for almost eight decades. This rule required local TV and radio broadcasters to maintain a physical studio location in their community, or primary local coverage area. The change is largely attributed to the continued rise of social media as a means of communication between news outlets and communities. But what could this mean long-term for news consumption?

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Tipping Point Named to Rochester's Top 100

Tipping Point Communications – a full service communications agency founded 12 years ago – has made the Greater Rochester Chamber of Commerce’s Top 100 list ranking companies for the largest amounts of growth over a three-year period. The agency landed at No. 34 on the list. 

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Holiday Creep and the Effect on Brands

Every year, it seems that “Holiday Creep” gets a little more pervasive. You know the creep, where we see Halloween in the stores right after (or even before) the back to school sales, and Christmas displays up before Halloween is even over. What’s the reason for holiday creep and what does it mean for brands?

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Kicking Nerves to the Curb: An Intern Perspective

Taylor Sheehan, a student at Syracuse University, wrote this blog post about her summer intern experience at Tipping Point Communications.

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Getting Back to Basics at Content Marketing World 2017

It's about being overwhelmed. Marketers are overwhelmed, especially the storytellers and the digital mavens that can't miss the next big thing.  But as I soak up the content marketing knowledge at #CMWorld, I learned that there's another constituent that's also overwhelmed - our customers. How did we take it too far – and how do we get back to basics?  

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