FCC Changes Poised to Reshape the Media Landscape

On October 24, 2017, the FCC voted 3-2 to eliminate the main studio rule, which has been in place for almost eight decades. This rule required local TV and radio broadcasters to maintain a physical studio location in their community, or primary local coverage area. The change is largely attributed to the continued rise of social media as a means of communication between news outlets and communities. But what could this mean long-term for news consumption?

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Tipping Point Named to Rochester's Top 100

Tipping Point Communications – a full service communications agency founded 12 years ago – has made the Greater Rochester Chamber of Commerce’s Top 100 list ranking companies for the largest amounts of growth over a three-year period. The agency landed at No. 34 on the list. 

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Holiday Creep and the Effect on Brands

Every year, it seems that “Holiday Creep” gets a little more pervasive. You know the creep, where we see Halloween in the stores right after (or even before) the back to school sales, and Christmas displays up before Halloween is even over. What’s the reason for holiday creep and what does it mean for brands?

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Kicking Nerves to the Curb: An Intern Perspective

Taylor Sheehan, a student at Syracuse University, wrote this blog post about her summer intern experience at Tipping Point Communications.

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Getting Back to Basics at Content Marketing World 2017

It's about being overwhelmed. Marketers are overwhelmed, especially the storytellers and the digital mavens that can't miss the next big thing.  But as I soak up the content marketing knowledge at #CMWorld, I learned that there's another constituent that's also overwhelmed - our customers. How did we take it too far – and how do we get back to basics?  

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We're Moving up the Charts in the Buffalo-Niagara Area

It’s hard to think that our Buffalo-based headquarters opened just two years ago, but in that time we’ve added staff and moved up Buffalo Business First annual rankings of the largest advertising/marketing communications agencies.

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Tipping Point, partners focus on Buffalo region

Maybe it has something to do with the start of the NFL and NHL seasons, but the Buffalo-Niagara Falls region has been on our minds a lot recently.

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Tipping Point Spotlight: Sara Serafin

Job title? Communications Supervisor.

Can you tell us a little about your job? Born and raised in Buffalo, I wanted to find a job where I could help local businesses succeed and that is exactly what we are doing at Tipping Point. My day-to-day is always exciting because I never truly know what I will be working on. Pitching stories to media, planning social media posts, writing a media plan, creating an event or developing the next best idea for clients. The sky is the limit in how we help.

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