Tipping Point Spotlight: Lindsey Matsuba

Meet Lindsey Matsuba, our senior media planner/buyer as part of the Tipping Point Employee Spotlight. 

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Digital ad campaign by Tipping Point helps counseling service dramatically increase online applications

Consumer Credit Counseling Services of Buffalo (CCCS) came to Tipping Point…guardedly. They had worked with “ad agencies” before, and their experience was, well, underwhelming. So were their results. But on the advice of a colleague, their president asked two of their associates to attend one of Tipping Point’s free “Advanced Marketing Mechanics” seminars.

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What Digital Marketing Tactics are Right for Senior Living?

Wait for the laughter when mixing the words “senior living” and “digital” in the same sentence. Technology avoidance commonly comes with old age, but when it comes to choosing a senior-living community, the adult children (primarily daughters) are making decisions for their parents. A recent study by Care.com found adult children of prospective residents were involved in their parents’ transition into senior living 73% of the time. The move to a more digitally-focused, targeted marketing plan will allow senior living facilities the put their message in front of the decision-maker/influencer. 

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5 Reasons for a Financial Institution to Create a Content Strategy

How does an organization make it into the consideration set when a consumer is searching for a financial institution? Is it location-based? Does a younger shopper look at the institution their parents use? Are there account features and benefits that are compared side-by-side? Once we’ve cracked what puts you in a consideration set – how do you communicate these benefits to inquiring minds?

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Four Must-Have Sections in Your Entertainment Marketing Plan

Not all marketing strategies or tactics are created equal, and we hope this isn't the first time you're hearing that. Consider the inherent differences between B2B, B2C, industries, geographies, available budgets, average time to close a customer, and the list goes on. Our team that specializes in entertainment and tourism marketing has put together the must-have sections of your entertainment marketing plan. 

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Client Spotlight: Successful Spring for Buffalo & Erie County Naval & Military Park

After setting an attendance record in 2016, with guests visiting from all 50 states and more than 110 countries, the Buffalo & Erie County Naval & Military Park’s board of directors selected Tipping Point to manage the park’s overall marketing, sponsorship and publicity throughout 2017. The goal: to earn even greater exposure for the largest inland Naval Park in the country that serves as the crown jewel of Buffalo’s waterfront renaissance.

 

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A Brand New Pittsburgh: Branding A City

When Donald Trump said recently that he was elected to represent the citizens of Pittsburgh, not Paris, he played right into the Rust Belt region’s long-ago image as a dirty, industrial, steel town. Think the steel mill scene from 1978's "The Deer Hunter." Well, I can tell you, that image is dead.

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Pandora Radio Advertising in the Spotlight

The media landscape is continually evolving and since the year 2000, when Pandora stepped onto the scene, the industry competition continues. Pandora’s mission statement is "to enrich people's lives by enabling them to enjoy music they know, and discover music they'll love. Anytime. Anywhere."

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