Over the past few months, Tipping Point Communications has been working with our clients to ensure that their key messages are being heard by their target audiences and using traditional media during an untraditional time. Despite the impact of COVID-19, journalists still want to air compelling stories that are of interest to their viewers. While having guests in the studio for morning shows, in-person media availabilities, and face-to-face interviews have ceased due to the health concerns, more and more media are using video chats to facilitate their interviews.
At Tipping Point, we have provided a list of recommendations to our clients to use when they are being interviewed to ensure a successful appearance for themselves and their organization, guaranteeing that media will continue to look to them as subject matter experts.
These Stories on Media Strategies
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