Getting Back to Basics at Content Marketing World 2017

It's about being overwhelmed. Marketers are overwhelmed, especially the storytellers and the digital mavens that can't miss the next big thing.  But as I soak up the content marketing knowledge at #CMWorld, I learned that there's another constituent that's also overwhelmed - our customers. How did we take it too far – and how do we get back to basics?  

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Marketing & Selling to Match the New Buyer's Journey

Old-school marketing and selling dramatized in the form of Don Draper showed that the key to customer acquisition was to prey on their rudimentary desires, their need to fit in, and banking on their lack of education about your product.

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